Revenues from global tobacco sales are estimated to be close to $500bn (£316bn), generating combined profits for the six largest firms of $35.1bn – more than $1,100 a second.
London’s role as a hub of the multinational tobacco trade is in part a legacy of the British empire. While BAT sells very few cigarettes in the UK, for example, it is a big player in many emerging economies. In Turkey it sells Viceroy and Pall Mall brands; its Kent cigarettes are big sellers in Russia, while Gold Flake and John Player Gold Leaf are popular in Pakistan. Rothmans in Nigeria and Kent and Montana in Iran are also important for BAT. India, Vietnam, Bangladesh, Iraq, Egypt and Yemen are also promising markets for the company.
The big four tobacco firms – Philip Morris, BAT, Imperial and Japan Tobacco – insist they do not recruit new smokers in developing countries; rather, they grow sales by converting existing smokers of local tobacco products to their stable of aspirational Western brands – often “safer” products, they say.
A British American Tobacco spokesperson said: “There is constant speculation that we’re breaking into emerging markets to avoid regulation. But this is not true. We didn’t invent smoking, nor ‘export’ it anywhere, and we have been in many of these developing markets for hundreds of years – in the case of Africa, India and Brazil, since the early 1900s.
“As disposable income grows around the world, particularly in developing countries, more smokers are upgrading to premium brands rather than low quality local alternatives – and this doesn’t just apply to cigarettes.”
Cigacoin exits as alternatives payments, for helping advertise or grows small local tobacco products